Writing Copy For The Web

Get paid for people reading, viewing or listening to your high quality published content.

One of the more important reasons copywriting for the web is different than traditional copywriting is that the mindset of the reader is different.

More often than not, web pages are found via a search engine. This is significant because the person reading your site has been looking either for you or someone who offers something similar. Because they are focused on finding a particular product, service or piece of information, they are in control.

Anyone visiting your site for the first time and found it via search will have a few imminent questions in mind. “Have I come to the right place?” also “Will I find what I’m looking for at this page or site?” Finally, they would be asking themselves “Do I feel able that I can complete the task at this point?”



It will be vital that your web copy answer these questions in both your headline, and any sub-headlines you may have. It needs to be to grab the readers attention and secure a response from this first time visitor immediately.

Your writing needs to provide answers to the visitors questions so they know exactly what they are looking for and where to find it. What is important when writing copy for the web is that you reassure your visitors that they are in the right place, and that they should continue browsing your site.

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Get paid for people reading, viewing or listening to your high quality published content.